WHO WE ARE
Based in Culver City, California, Beyoutifully Black™ is a lifestyle brand consisting of an AWESOME team from various ethnicities and backgrounds. Beyoutifully Black™'s collections feature the artwork of our design team, retail partners and fashion illustrator & Founder, Charissa Snow. The quote below reflects Charissa's passion for design and zest for life that permeate her signature styles and our product collections.
Beautifully Black™ was inspired by the journey and experiences of our African American Founder but our products aren't just for Black people...our goal is INCLUSIVITY. We want to give ALL people more options when it comes to purchasing products that are deliberately designed for premium quality, style and sustainability while featuring beautiful illustrations and images that reflect our varying skin tones, sizes, features and ethnicities.
Our roots in illustration and design coupled with an intense desire to promote self-love & diversity and to foster connections are the inspirations (and experience) fueling our beloved brand, Beyoutifully Black™. We are also committed to "getting in the arena". As our brand evolves, we look forward to engaging with our communities more, promoting creativity, celebrating each other, and impacting social change particularly in the areas of women empowerment and equity. Stay tuned!
"We are all uniquely beautiful with purpose..the goal is to live life by design, not by default."
How many conversations have you started with "girrrrrrrrl" or ended with "you go girl!"? Ladies, how many times have you asked "what would I do without my girls?" or desperately needed a girls night out! And fellas, how many times have you worried about missing the mark when it comes to Mother's Day, Valentine's Day, Anniversaries and "just because" cards and gifts for the special women in your life? How many birthdays, holidays, new careers, new loves, new babies, new moves, new break-ups, new diets, new attitudes, new ventures, occasions, milestones, and life changes have you celebrated? How special did it feel when you received a card for encouragement during a difficult time? Well for all those times and every moment in between (along with treats for yourself), we've got you covered! We also contribute to organizations and initiatives that support wellness and empowerment for young girls/women and social and economic equity...now how's that for guilt-free shopping and multitasking! 🥰
In addition to Founder Charissa's original artwork, we offer carefully curated items from like-minded retailers and our talented designers create dozens of unique prints, exclusive patterns, and proprietary color palettes to bring you a fresh selection each season that can only be described as fabulously fashionable & fun. Our product offering includes Greeting Cards, Stationery, Apparel, Home Decor and Gifts featuring various hues, sizes, styles and timeless themes with options to order custom creations that celebrate your personal style.
When it comes to product design and development along with the curation of our collections - diversity, quality and sustainability are top of mind. We want to give all people more options when it comes to purchasing products that are beautifully illustrated without sacrificing quality. We use high-quality, sustainably sourced materials and produce no more than we need. Click here to learn more about sustainability.
The name represents a love of self and a love of culture. Inspired by our brand values (Promote Diversity, Encourage Creativity, Foster Connection and Advocate for Social & Economic Equity), our goal is to provide fashionable and fun products, content and services that exemplify these values while celebrating life and it's many milestones.
Our butterfly logo is formed with two Bs, representing the first letters of Beyoutifully and Black, separated by the letter Y to reflect the significance of the word YOU in Beyoutifully. The color gold was chosen as the accent color due to it's characteristics of luxury, magic, triumph, success and wisdom. It also reflects the crown that we can symbolically wear.
OUR STORY + HOW IT BEGAN
Although Beyoutifully Black™ was launched in 2020, Founder Charissa and our team are not new to the world of product development, manufacturing + distribution and retail. Years ago when the self-taught artist/mom/volunteer/business woman was planning her son's baby shower and had exhausted every local store without finding any ethnic baby announcements that reflected her style and voice, Charissa designed and created her own which led to designing and creating more things for more people.
After many long days and lots of help from family and friends to fulfill orders and design requests, Charissa turned her side-hustle into the main-hustle in 2011 and she left her corporate gig to launch her design firm shortly thereafter. From there, she quickly became a notable designer and supplier of stationery products through retail, licensing and private label partners such as Papyrus, Fine Stationery and other premium brands which led to an expansion into lifestyle, home decor and apparel design. Charissa's signature-style illustrations and products have received many accolades and have been noted in the press (a few of them are listed below). After a life-changing year in 2020, Charissa took a leap of faith and we stepped out from behind-the-scenes to enter the direct-to-consumer market for the first time, resulting in the launch of our beloved brand, Beyoutifully Black™. Thanks for visiting and we hope you enjoy your stay!